YouTube is the second largest search engine in the world (behind parent firm Google), so naturally, optimizing it for search is a high priority. YouTube videos make up eight out of every ten search results for this media type, and the site continues to expand. Over 500 hours of new video are added to YouTube every minute. How can one avoid becoming adrift in an ocean of videos? If you want your outstanding films to do well in search, you should apply video SEO best practices. With these guidelines, you may create a solid strategy for your YouTube SEO agency.
First, incorporate a transcript into the video’s metadata.
The YouTube description is where you should put the transcript. In most cases, a 10-minute film with a lot of dialogue may be transcribed into the 5,000-character limit of the description area. You can add a condensed version with a link to the full version on a separate web page if your transcript is too long or if you want to include other vital information in the description, such as a call to action.
Keyword-rich descriptions can help your video rank for relevant terms and appear as a “recommended video,” thus Backlink suggests utilizing them even though their research didn’t reveal a link between descriptions tailored for a certain keyword and rankings for that keyword. By making content simple and quick to read, transcripts can pique the interest of a wider audience.
Transcripts of videos can be used to promote material quickly.
Brands may reach more people with video, but transcriptions are typically overlooked by marketers. Transcripts and other content from videos can serve as a springboard for developing original content and conducting focused inbound marketing campaigns.
To boost your search engine rankings, you should create material that people will want to share, thus you might want to think about transcribing a video. Among the many applications for video transcripts are:
- Blogs
- Statistics and Graphs for Information Display
- Whitepapers
- Fact-checked lists
- Content for websites and blogs
- Subtitles in several languages, please
If you want to increase your YouTube views and audience size, translations are just as effective as English captions. The impact of YouTube is felt all across the world. More than 2 billion logged-in individuals around the world watch YouTube each month, but just 16.4% of YouTube’s traffic comes from the United States.
Subtitles in other languages make it possible for viewers who don’t know English to still enjoy your films. When you upload translated caption files to YouTube, search engines will index them and include your video in relevant searches for that language. As there is less competition for terms that aren’t English, this might be quite useful for your YouTube SEO approach.
Always double-check your translations, and consider hiring a vendor to ensure your subtitles are of the highest quality.
Use keywords in your post’s title, description, and tags.
Your video’s accompanying text should be keyword-optimized once you’ve settled on a strong term to use in the title.
Make sure that “makeup tutorial” is included in the video’s title, description, and tags if it is a tutorial on how to do makeup.
Keep in mind that search engines have become more sophisticated to the tactic of keyword-stuffing, which is the use of excessive amounts of keywords and variants of keywords to try to mislead the system. Don’t stress over it. Unless you want to get in trouble, you should write for humans, not computers.
After conducting keyword research and settling on a set of keywords, include them naturally into the following areas:
- Accepts 100 characters but stops at 70, so put your most vital information and keyword at the beginning. Get them to click by using call-to-action phrases like “how-to,” “guidance,” “tips,” and “numbered lists.” An article titled “7 Tips to Raise Video Subscription Rates” is a good example.
- The maximum number of characters that can be displayed is 5,000 but, depending on the device, it may only display about 120. E-commerce sites should include a link to the goods because more than half of shoppers are swayed by product videos. Do not omit the prefix “http://”; else, the link will not open.
- You can use up to 500 characters for tags, but try not to go overboard. To ensure an accurate match with a long-tail keyword phrase, enclose it in double quotations (“). Replace “makeup” and “tutorial” with “makeup tutorial” in the tags of your video, for instance. Put yourself in the user’s shoes and prioritize how you add tags.
People can find a list of suggestions for improving their description writing skills at the YouTube Creator Academy.
- Don’t just make a list of keywords; instead, describe the video in normal, everyday language.
- Key words should be listed first in your description.
- The title and description of your video should contain the one or two words that best characterize it.
Find related and related-to keywords using Google Ads’ Keyword Planner and Google Trends. Using these terms will increase your site’s visibility in search results and thereby your site’s traffic.
- Don’t waste space in the description with words that have nothing to do with the video. As well as perhaps breaking YouTube’s guidelines, this can make the video difficult to understand.
- Vary the keyword phrases slightly if you plan to upload the video anywhere except YouTube. To avoid competing against yourself on many platforms, avoid joining too many.
- Be forthright and appropriate with your terminology. Your video’s score will suffer if you try to ride a trend that has nothing to do with it.